CAN AN HONEST ROOFER REALLY BE SUCCESSFUL IN TODAY'S WORLD?
Mood:  caffeinated
Topic: Roofing

While a subject like this may seem uncanny in a way for some there is truth to the fact that an honest roofer has a much more difficult time with business success. There are two types of roofing contractors.

There are contractors who spend an average time of ten to fifteen minutes on a roof estimate. These types of roofing contractors usually are the most honest and they give an honest price with a goal of paying their bills and making a good living. They usually do not use any high-pressure sales tactics and they are not out to get rich. The bad thing about this is that when things get bad with the housing market or the economy slows down they struggle and sometimes go out of business.

Most of the time an honest roofer has true skills and real hands-on roofing knowledge that has developed over time from years of experience. Many of the smaller guys will do everything themselves like estimates, repairs and even write their own contracts.

The other type of roofing contractor are ones that mix car sales with roofing sales and use high-pressure sales tactics. They also charge outrageous prices and many times use financing companies to set up financing because their prices are so high that there is no way for a customer to make an immediate payment for the job. Most of the salesman from these types of companies have very little roofing knowledge and many of them have never actually even step foot on a roof. These roof salesmen are taught to spend hours with a homeowner in order to wear them down. In some cases, homeowners are ready to call the police in order to get them removed from the property. They will sit their butt on the couch for four hours using every engineered sales trick in the book.

Usually, these types of companies are more interested in how much they can profit versus the concerns and welfare of the customer. While it is true that these types of businesses are very profitable and when times get bad with the economy they can just make a few budget cuts and still survive with minimal effort but an honest roofer may ask the question "How do they sleep at night?".

I know some of these types of companies that are in the news each year for giving some of their employees million dollar Christmas bonuses. The facts boil down to this in my opinion; people work hard for their money and a roof should not cost thousands of dollars above the average industry market price. By talking people into contracts that take them many years to pay off while using engineered high-pressure sales tactics separates you from what is known as an honest roofer. These roofing companies do not often ever struggle financially because of such large profit amounts from each job they sale.

 

It is much more difficult for an honest roofer to succeed but they can sleep much better at night providing an honest service for an honest price. The world is not made for honest men it is designed for crooks to make large profits off the backs of hardworking people who just want to pay their bills and take of their families.